How to own your brand identity through personalised promotional merchandise and printing services

Gavin Drake

Gavin Drake

Brand identity is one of the most important aspects to develop when creating a business or establishing yourself within the market. A personal brand lends credibility and authenticity to your business, so make sure that you make the right first impression. It has been demonstrated in surveys that due to traditional advertising, trust in brands has declined in recent years, and the importance of a personalised branding to identify your business is more important than ever. This is where we at Garment Printing can help you. We can provide you with personalised promotional merchandise and tailored printing services so that you can stand at the front of the pack with a truly individual and memorable image. So what exactly can we do for you and your branding efforts?

Graphic design services

Before you begin investing in personalised promotional merchandise, it is important to establish a brand identity; a concept, logo or image that represents you and your business. Already have an idea or concept but not sure how to materialise it? We can help you with that. If you don’t have the means or programs required to create your image, that’s not a problem at all! Here at Garment Printing we offer an excellent Graphic Design service.

A consistent design scheme will help you establish a strong connection with the target audience. This can be achieved by the use of the same logo, designed around the name of your business. Consistent colour schemes are also essential when investing in customised promotional merchandise. In terms of brand identity, storytelling is key ; it is said that it is extremely effective within marketing as it establishes a strong emotional and human element. The design scheme must depict what the business stands for and how it got to where it is today. We at Garment Printing know the value of all that encompasses a strong brand identity, and with this, enhance the quality of your printed marketing and communication materials so that your designs get maximum exposure.

Printed T-Shirts

Once you’ve established your brand identity, you can begin to think about how you would like to sell your brand so that it gets maximum exposure within the market. We have a huge variety of  customisable promotional merchandise which can be manipulated to represent your brand. Printed T-Shirts are our most popular item here at Garment Printing, and that’s because of the immediate impact our customised T-Shirts create. We offer a huge range of printing techniques such as; screen printing, an ecologically and economically friendly printing technique, a great option for fashion clients, and business clients alike. In addition, we also have the option of adding a custom embroidered logo, through which we can obtain a high-quality finish and stylish and sophisticated look. This will help to establish  strong brand recognition. A further option for customised T-Shirt printing is sublimation printing This is a great idea if you’re short on time and want a personalised printed T-Shirt with a full-colour design and a soft finish.

In addition to personalised printed T-Shirts we also have an extensive range of printed promotional products which will really help with making your brand’s identity known. Connections are an important part of building a brand, after all, you’re only as good as the people you know, or so they say. They introduce you to others and expand your business network. An excellent way of making a lasting impression on new potential business connections would be through investing in high-quality promotional printed products, which could in turn be given out for free at events. Reliable peer reviews are said to be invaluable when clients are doing business with you, therefore, it is worth establishing these links through the endorsement of your brand. How better to do this than through investing in personal promotional merchandise that are created to a high-quality in an eco-friendly way?Get a Quote Now!

Printed promotional products

Printed tote bags are an excellent and fashionable way of endorsing your brand’s identity. At Garment Printing, we have become aware of the ever-growing popularity of personalised tote bags. Therefore, when considering promotional merchandise for your event, no matter what the scale, canvas bag printing is one thing to keep in mind. We have eco-friendly  tote bags, made from 100% organic cotton, and combined with water-based printing, you’ll have a promotional product that says “responsible brand”. Therefore, if, for example at events, new and potential clients are given free organic tote bags with your logo printed on them, they are more likely to remember your brand as an ethical one, and promote your brand as such by wearing it on a daily basis.  Furthermore, if you are looking for a more economical option, we also have an incredible offer on standard screen-printed tote bags: 500 bags for £0.75 per unit. Make the most of this offer!

Printed ceramic mugs and personalised pens are also a brilliant way of promoting your brand. Let’s face it, who doesn’t need a mug or a pen? If you’re hosting an event or trade show in the future, giving out free mugs will make people speak highly of you, and definitely remember you as a mug’s lifespan is quite substantial.. By including your corporate branding, such as the logo or company name the recipient is provided with a constant reminder, not just the person who gave them the printed promotional products, but also the company that it represents.


One way to truly own your brand is by endorsing and customising every aspect of the printed promotional merchandise, such as printed T-Shirts and custom tote bags. To achieve a fully personalised clothing experience, one of the services we provide is a label and relabelling service. By relabelling clothing, products are kitted out with a fully customised appearance, an extra feature which clients and consumers will love.

Through our design service you will be able to create a strong, consistent brand identity, manipulating it  into a range of printed promotional products, such as personalised T-Shirts, custom tote bags, personalised mugs and pens.

For information regarding any of the services mentioned in the above article, get in touch with our sales team by filling out the form below and they will be more than happy to clarify any doubts and get the printing process under way.

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