As a small business, you’ll understand how difficult it can be to bring people into your convenience store.
Whilst many people come to you for all of their daily essentials, others may not even know that you exist. Expanding a customer base is difficult for any sized business but for a small shop with an even smaller business, you’re going to find it twice as tough.
Luckily, if you’re a business owner looking for an inexpensive way of increasing your sales, you can still create awareness for your brand and shop with the help of promotional tote bags.
WHY USE PROMOTIONAL TOTE BAGS?
There are a number of different reasons to considering using promotional tote bags for your shop and a number of ways which you could customise them to help get more attention.
One of the benefits that come with personalised bags is that they are relatively inexpensive to get customised, which makes them ideal for smaller companies who are trying to get brand awareness.
Another benefit is that they are specifically designed to be used for carrying shopping and trips out, making them an incredibly popular choice for everyone.
HOW CAN THEY HELP MY SMALL BUSINESS:
The most important aspect of promotional tote bag is that they are one of the best items when it comes to raising brand awareness effectively. You can use the large printing area on both the front and the back of the tote bag to display important information about your store including: Your address, telephone number, website and opening times.
It’s tough to promote yourself when you’re a small shop, so you need to get creative when it comes to getting those customers through the door.
By creating a product that people can use every day, you are opening your business up to a much wider audience, whilst making a profit at the same time.
How can I make the most out of a promotional tote bag?
Although bags are a great way to promote your shop name and details, you should also make your promotional tote bags aesthetically pleasing if you want customers to purchase or use them. A well thought out and good looking tote bag will ensure that your customers are happy to use them out and about, increasing the opportunity to widen your customer base.
You can also make the most of your printed tote bags by ensuring that you have a clear and well thought out design. Passersby are unlikely to pay attention to most things around them, so you need to consider ways to make your bags stand out. The same applies to the information that you put on your bag. The most important things, like a number, name and website, will ensure that you achieve the best possible outcome on a small budget.
At Garment Printing, we can help you to use promotional tote bags to promote your convenience store or small business. Simply get in touch today and find out how we can help you.